Rihanna fever is ON.

Rihanna: "It's an honor to represent Gucci," and now the ads have finally been revealed." Yes, after announcing that she would be collaborating with both UNICEF and Gucci to help children around the world, people have been in anticipation for the ads to be released.

Here's the first look of the Gucci Ad, to appear in Vogue UK's current issue.

Gucci's creative director Frida Giannini told Vogue, "It's our chance to give back," and with 25% of sales going directly to the charity it does just that. The python messenger bag retails for £1480.

Nextweek, Rihanna and rumored beau Chris Brown will be in Manila for a concert!

What do you think of the Gucci ad and the handbag? Will you watch the concert?